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Outdoor events Offer real opportunities to brands, to connect directly with their audience, in an often more relaxed and friendly setting.
Whether it is an outdoor show, a festival, an organized meeting or even a sponsored event, visibility then becomes a strategic issue to capture the attention of visitors.
However, how to ensure that your brand does not go unnoticed among dozens, even hundreds of others? Good preparation and some well thought out tools can make all the difference.
Among these tools, the personalized beach flag stands out as a must. Easy to install, visible from afar and customizable in the colors of your brand, it will naturally attract the eye of visitors, especially when used in connection with other visual supports.
Prepare your visual identity
First of all, it is essential to clearly define your brand's message. What do you want to transmit during your event? What is the target: improve your visibility, boost your image, generate leads, make direct sales?
Your graphic charter must also be consistent on all of your supports: kakemonos, staff outfits, flyers and goodies. Each element must Strengthen your visibility And your image in the eyes of visitors.
Define a clear message and a relatively refined design to provide better readability from afar.
Take care of his stand to become a center of interest
An original and well appointed stand is a space that attracts. The layout must allow both traffic, discovery, and Interactions with the public. Use verticality with advertising flags (Beach Flags type), install a personalized counter, play on the lights if the event continues in the evening, and also highlight quality materials if it is possible.
Add a touch of digital with a touch -up terminal or a screen broadcasting presentation videos to make visitors wait. The goal is to Create an experience that places the public at the center.
Offer entertainment to generate engagement
Consider fun activities to attract curious And create a link with the participants. Depending on your activity, provide contests, product demonstrations, participatory workshops, etc. There is no shortage of ideas.
Animation also gives visitors a good reason to stay longer on your stand and naturally attracts people around your space.
Remember to make QR codes available to refer to your social networks, a registration form or a page with a single special offer linked to the event.
Offer goodies to visitors and loyal customers
Advertising objects remain supports of choice to strengthen its visibility, especially if they are well chosen and useful on a daily basis. Opt for goodies in connection with the event and/or as needed: note notebooks, pens, gourds, fans, tote bags, etc. All personalized in your image!
A useful object will often be kept longer, and it is therefore a lasting visibility. Better to Bet on quality goodies useful only on quantity.
Relay the event on its live social networks
The visibility sought during an event is not only played on site. In parallel, your social networks can also live to the rhythm of the event: sharing stories, lives, publications and interacting with its community will strengthen your online presence in parallel.
Present the back of the decor by highlighting your team, sharing highlights of the event, etc.
Use relevant hashtags On your publications, identify your partners or influencers present and encourage your visitors to set off your content. It is also a great way to generate UGC (User Generated Content) content, much appreciated by algorithms and Internet users.
To strengthen the “social media” part of your event, remember to take inspiration from the community management de terrain where the community manager goes to meet his community to Create a more sustainable commitment.
Follow-up and after-event
Finally, Think of follow-up and in particular the post-event which is often overlooked. A successful event also takes into account what's going on after
Thank the participants on your networks, send summary emails with special offers, publish a return of experience with photos and videos … All of this helps strengthen proximity to your community and extend the visibility of your brand beyond the event.
In summary
Boost visibility From his brand during an outdoor event is based on a thoughtful ripe strategy where every detail counts. Between visual communication media such as personalized beach flaganimations creating engagement, useful goodies, etc. Your brand can really make an impression.
In a universe where competition is fierce and where the search for attention is a priority, you have to know how to stand out and create the difference to be seen, but above all so that you can remember you.
