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The profession of community manager has changed a lot in recent years, and even more since the arrival of artificial intelligence in our daily tools. If technological advances are designed to relieve us, they also bring their share of stress, mental overload and pressure. In 2025, it became urgent to …

SEO, or natural referencing, is always an essential lever in 2025 for any business wishing to work its visibility on the web. Facing Google algorithms who keep evolving, it becomes essential to Master the fundamentals of SEO While adapting to new practices with AI in particular. Here are the major …

For more than 15 years, the profession of community manager has been on the front of the stage, alone embodying the perfect mediator between brands and Users on social networks. However, in recent years le community management seems to be loss of speed. Although many training centers integrate into their …

Outdoor events Offer real opportunities to brands, to connect directly with their audience, in an often more relaxed and friendly setting. Whether it is an outdoor show, a festival, an organized meeting or even a sponsored event, visibility then becomes a strategic issue to capture the attention of visitors. However, …

The Community Manager has become essential in the animation and management of online communities of companies. Yet many job ads are poorly written Or completely disconnected from the reality of the profession. Frequent drifts of announcements forhire a community managerin particular the skills and qualities required, do not really fall …

In 2025, the Malakoff Humanis barometer underlines a notable progression of theAbsenteeism among young employees under 30, characterized by shorter and more frequent stops. These judgments are often motivated by psychological disordersnow second cause ofsick leave. At the same time, Dares report that between 2019 and 2023, the share of …

In community management, there are quite a few figures to know to measure the performance of its actions. They are there to control a strategy, adjust it and also to demonstrate the added value of its work. For a community managerknowing how to read and interpret the figures inherent in …